C.P. Merchandising recognised with two wins at The Asian Export Awards
Its innovative packaging solution and Meat Zero product line were highlighted.
Leading the way to sustainability is a key part of C.P. Merchandising Co., Ltd.’s business philosophy, not only in the business operation, raw material, and ingredients but also in the packaging aspects.
The company received two major awards in the recently concluded Asian Export Awards, an annual awards programme hosted by Manufacturing Asia, which lauds top exporters in the region.
The first award that C.P. Merchandising received is the Export Initiative of the Year – Food under the Large Corporate division for its efforts in the C.P. Packing Innovation project.
According to the company, it introduced a new packaging solution for its C.P. brand black bag range that reduces the use of paper by 44% and also has the better strength to hold the product.
The new packaging is also a good solution for our wholesale customers and consumers. The new displayed carton design is found to be more convenient to tear off when compared to the old style that comprises of two pieces of paper which lead to efficiency at operation. The new design is also attractive for consumers—the print on the side makes it distinctive when stacked on the shelf.
The company started the new packaging reduction in 2020 with the product Flamin’ chicken tenders as a trial. After the successful result, C.P. Merchandising rolled out the new packaging across the range of four SKUs in 2021.
It expects to export more than 200,000 cartons this year and with this new innovative packaging, C.P. Merchandising proudly expects to save over 170 trees and 117 MT of carbon footprint reduction which means to over 1,900 trees plantation during 10years.
The second award received by the company is Product Exporter of the Year – Food under the Large Corporate division for its Meat Zero product line.
Meat Zero is a product catered to those who love the taste of meat but want to minimise the environmental impact of the meat they consume. Meat Zero looks, cooks, and tastes like meat but is made from plants, making it a healthy option.
After around two years of developing the product, C.P. Merchandising successfully launched Meat Zero in Thailand in May 2021. It is now rolling out its expansion plan, exporting to Asia, the USA, the UK, and the EU.
The company is currently listing its Meat Zero products in key retailers, online channels and foodservice channels starting with Hong Kong in July 2021 and Singapore in October 2021.
It had a grand opening event in October 2021 and will export to Korea, the Middle East, China, and other Asian countries next year.
The C.P. brand aims to bring the most genuine regional Asian cuisines possible, with the convenience of frozen prepared meals.
Watch the interview below to know more about their winning project:
