Designed for you: How Mannings’ face masks were redesigned for public safety
Its 3-Ply Protection face masks have fluid-resistant materials and high-quality filters.
The onset of the COVID-19 pandemic saw the supply scarcity of medical equipment such as face masks. Worse, people came into a frenzy and face masks instantly became inaccessible to the masses. This has led not just to the need to produce supplies at a much quicker rate, but also to the rise of positive cases from the virus.
Mannings, as one of Hong Kong’s leading and trusted health and beauty products chain stores, embarked on a mission to support the community in times of need aligned with its company's core values. Its face mask products were identified as a strategic opportunity to be redesigned and relaunched to meet customers’ changing needs and expectations in staying protected.
The Mannings 3-ply Protection face masks were redeveloped in September 2021 after its initial launch in 2020. This relaunch aimed to serve a wider goal to protect the Hong Kong community. It offers a credible assortment from core to new products. The range has been extended from adults to kids.
“We are agile to ensure that new trends and changing customer dynamics are taken into consideration to continuously develop relevant products for our customers,” the company said.
The product has improved quality, as it was manufactured in an ISO 13485 factory. It has fluid-resistant materials and a high-quality filter; it has also been tested against skin irritation, sensitisation, and cytotoxicity. Moreover, the masks have breathable material that meets the international standard quality of safety and efficacy.
It has also passed the highest standard of ASTM, which is amongst the most well-recognised mask test standards or quality credentials in Hong Kong. Mannings 3-ply Protection face masks featured additional testing that required additional time and investment to ensure the products pass the toxicology test on product safety for long-hour wearing.
With such features and specifications, the 3-ply Protection face masks led sales, volume and profit within the face mask category. Moreover, the product and assortment transformation plan of Mannings was designed to focus on improved quality and a wider assortment of choices for customers.
New initiatives were also launched this year to educate and engage customers. These included new mask fixtures with prominent customer navigation to help them make their choice.
Mannings’ efforts to educate people on the benefits of using three-ply face masks and the quality of its product have been recognised by the Made in Hong Kong Awards 2022, with the company winning in the Healthcare category.
The prestigious awards programme recognises exceptional products that are proudly manufactured and designed in Hong Kong.
The Made and Designed in Hong Kong Awards is presented by Hong Kong Business Magazine. To view the full list of winners, click here. If you want to join the 2023 awards programme and be acclaimed for your exceptional products that are proudly manufactured and designed in Singapore, please contact Jane Patiag at [email protected].
