Global investment opportunities powered by Regional Investment Center of Souss Massa

Spearheading initiatives to attract investors, support green growth, and enhance the region’s global competitiveness. test123

Situated in central Morocco, the Souss Massa region is redefining itself as a premier investment destination, blending its economic potential with a commitment to sustainable development and a high quality of life.

Souss Massa benefits from robust infrastructure, abundant natural resources, and government-backed incentive programmes that make it a magnet for investors. Subsidies covering up to 30% of investment amount, industrial acceleration zones, regional incentives such as land, equipment and employment, and a supportive entrepreneurial ecosystem offer businesses unparalleled growth opportunities.

This unique combination of professional opportunities and lifestyle appeal continues to attract both domestic and international investors, positioning Souss Massa as a leader in sustainable economic development.

At the heart of Souss Massa’s economic transformation is the Regional Investment Center of Souss Massa (CRI SM). As a public institution, CRI SM’s primary mission is to execute government policies to foster development and attract investment in the Souss Massa region and position it as a dynamic and competitive destination for domestic and international investment.

Innovative investment strategies

Acting as a one-stop shop, CRI SM ensures a seamless journey for investors from project inception to successful execution and completion.

“Singapore businesses can draw valuable lessons from our approach to regional development, which prioritises close collaboration between public and private stakeholders,” the institution said. “By focussing on tailored support services and creating a business-friendly ecosystem, we ensure that investments are not only initiated smoothly but also thrive sustainably in the long term.”

The organisation’s dedication to efficiency and innovation has positioned Souss Massa as a globally competitive investment destination. Singaporean businesses, in particular, can draw valuable lessons from CRI SM’s approach to regional development.

CRI SM offers a comprehensive suite to support investors and streamline the investment process. These include personalised assistance for navigating administrative procedures, dedicated project support to meet unique business needs, and digital transformation initiatives that reduce delays and enhance transparency. CRI SM also promotes the region’s assets and provides investors with detailed market intelligence, enabling them to make informed decisions.

“These services ensure a seamless path for investors looking to establish or expand their ventures in Souss Massa, enabling them to focus on their core business objectives,” CRI SM added.

A key pillar of CRI SM’s approach is sustainability. The organisation has launched several initiatives to encourage sustainable development, including the “Investment Opportunity Guides,” which detail 80 region-specific projects focussed on renewable energy, agritech, and ecotourism. The Atlas Original meanwhile provides an in-depth overview of the region’s economic dynamics, identifying opportunities for green growth. Additionally, the Financing Platform connects investors with funding for sustainable projects and guides on industrial and tourism land to promote responsible development practices.

CRI SM also actively engages the diaspora through its Welcome Home Guide, encouraging community-driven, sustainable project investments, and operates a Conciliation Platform to resolve conflicts amicably, fostering trust and stability for long-term investment.

“Through these initiatives, CRI Souss Massa empowers investors to contribute to the region’s sustainable economic growth while aligning with Morocco's broader green development objectives,” CRI SM said.

In 2023, CRI SM facilitated 519 investment projects, totalling AED15.3b and creating approximately 14, 000 jobs. The region’s industrial sector accounted for 57.43% of these projects, followed by tourism with 21.78% and mining with 4.7%. Key successes include leading German automotive supplier LEONI and major medical manufacturing player Meditech Gloves.

These projects were made possible by CRI SM’s proactive engagement and support throughout the entire process. These achievements highlight Souss Massa as a prime destination for investment and business growth, with its business-friendly environment, seamless administrative processes, and robust collaboration between the public and private sectors.

Shaping Souss Massa’s future

Looking to the future, CRI SM is committed to further enhancing the region’s investment appeal through focussing on several strategic initiatives. These include expanding digital platforms for real-time updates to investors, developing world-class industrial zones and logistical infrastructure, and promoting high-potential sectors such as renewable energy, Agribusiness, automotive, pharmaceutical industry, metallurgy, tourism,, and tourism. CRI SM also aims to strengthen international partnerships to attract foreign direct investment and encourage businesses to integrate sustainability and innovation into their operations.

By fostering an ecosystem where businesses can thrive and contribute to long-term economic stability, Souss Massa continues to drive the region’s transformation into a global investment hub, shaping Morocco’s economic future and setting a benchmark for regional development worldwide.